Case Study: Redesign of Medicare Pre-Enrollment Sales Kits

Case Study: Redesign of Medicare Pre-Enrollment Sales Kits

The Health Plan

Regional managed healthcare company in the northeastern U.S.

The Challenge

Client used sales materials excessive in size, double that of their competitors. Redesign Medicare Pre-Enrollment Sales Kits and efficiently manage the production of and distribution to members.

  • Client used multiple print and fulfillment vendors which caused inconsistent print quality and cost.
  • Size and weight (approximately 5 pounds) of Medicare Pre-Enrollment Sales Kits were cumbersome and bulky.
  • Postage for kits was extremely costly.
  • Enrollment application was 12 pages, difficult for senior members to read.

The Solution

Using Cody Consulting’s customized approach, multiple solutions were identified and implemented

  • Cody conducted an RFP process to customize single source solutions for print, fulfillment, and expedited mail service. Cody also managed the vendor implementation and served as a liaison for the insurer.
  • Successfully transitioned the Medicare Pre-Enrollment Sales Kit from the traditional offset printing and fulfillment to a print-on-demand methodology.
  • Redesigned the Enrollment Application to an NCR Form to reduce the cost of providing each member a copy of their Enrollment Application.
  • Reduced mailing costs by implementing new mailing methodologies.

The Results

Efficient production of on-demand sales collateral.

  • Successfully transitioned client to a Print-on-Demand system ensuring projects were cost-effective while keeping consistent quality.
  • Redesigned Medicare Pre-Enrollment Sales Kit by reducing its size by over 50%.
  • By implementing the NCR Enrollment Application, the client was able to reduce labor and materials costs while complying with CMS guidelines.
  • Total cost was reduced by 50% resulting in a net savings of $200,000 per year over previous years.
  • The use of a mail expediting vendor to distribute sales kits reduced postage costs by 42%.